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Library and information science specialists have a macro and micro perspective of resources, databases, archives, and serial publications of which we cannot dream. And yet the constant changes in these areas do not fluster these master resource tamers! It is because of our librarians that we have such fabulous reference management tools available to us at any computer connected to the Web. This article explores how to use two simple strategies to succeed in academic writing.

Being creative drives business. It adds real value to a business. Value to its people, value to its customers, and value to its bottom line. The challenge is not actually to find creative people and it's not to teach your people how to be more creative. The real challenge facing creative organizations is knowing how to lead your creative people - your innovative thinkers. It is knowing how to tap into their talents, harness their genius, and direct it towards viable business outcomes. This 'white paper' deals with the challenge of creativity and what to do about it.